Feb 27, 2012E.L. Robinson Engineering announces new company brand
![E.L. Robinson Engineering announces new company brand detail](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2cet1vdw%2Fproduction%2Fbd3787e4f0d61787f0f9e90cfa28348dcb738c85-1200x628.jpg%3Fauto%3Dformat&w=3840&q=75)
We are excited to announce the company’s new brand logo and brand statement. ELR worked closely with Mind Merge Design, a professional Strategic Marketing and Design firm, based out of Morgantown, West Virginia to effectively position our firm in the marketplace.
The logo design is composed of a symbol and accompanying typography. The symbol is based on the initials of our founder Edward L. Robinson (ELR). The combination of these letters creates a form that showcases the “above ground” and “below ground” aspects of civil engineering. The upper portion of the symbol merges the letters “E” and “R” to create a structure that resembles a bridge arch highlighting structural and transportation services. The lower portion of the symbol utilizes the letter “L” to represent a pipe, highlighting E.L. Robinson Engineering’s infrastructure services.
Our new brand statement “Established Experience. Proven Performance” has been carefully chosen to accurately reflect the components that make E.L. Robinson Engineering a true leader in the civil engineering field – our people, and our proven track record. E.L. Robinson Engineering has acquired a staff of over 100 full-time, experienced professional engineers, surveyors, geologists, and landscape architects who have attained the knowledge and experience to successfully produce innovative and timely solutions. We pair this experience with a solid reputation for designing creative civil engineering work, continually exceeding performance standards set in the civil engineering industry.